Bruce Springsteen stars in Jeep Superbowl advert
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Jeep’s latest advert featuring singer Bruce Springsteen, 71, has been axed following his charge for drink driving in November 2020. The rock star was arrested on 14 November and was accused of driving while under the influence, reckless driving and consuming alcohol in a closed area.
Drinking and driving can never be condoned
A representative from Federal agency National Park Service told Express.co.uk: “On November 14, 2020, Bruce Springsteen was arrested in Gateway National Recreation Area.
“Springsteen was cooperative throughout the process,” the spokesperson added.
The car giant has since pulled its advert from YouTube, which also aired during Sunday’s Super Bowl, after they found out about the alleged offence on Wednesday.
A representative for Jeep said: “It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate.
“But it’s also right that we pause our Big Game commercial until the actual facts can be established.”
The statement continued: “Its message of community and unity is as relevant as ever.
“As is the message that drinking and driving can never be condoned.”
Express.co.uk reached out to Springsteen’s reps for comment.
The advert, titled The Middle, shows the musician driving through Lebanon, Kansas in a 1980 Jeep CJ-5.
He says in the video: “It’s no secret the middle has been a hard place to get to lately, between red and blue, servant and citizen, freedom and fear.
“We need the middle.
“Fear has never been the best of who we are, we just have to remember the very soil we stand on is common ground.
“So we can get there. We can make it to the mountaintop, through the desert and we will cross this divide.”
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The ad then concludes: “To the ReUnited States of America.
The Thunder Road singer proudly shared the advert on his Twitter page this week, in view of his 1.3 million followers.
There’s no suggestion his endorsement is linked to his arrest.
In the ad, Bruce calls for Americans to move toward the political “middle” in the spirit of unity.
The singer has famously turned down appearances in commercials over the course of his decades-long career, but his manager Jon Landau, revealed the decision for him to take part in Jeep’s ad was entirely “spontaneous” and came after years of the company courting him.
Landau told Rolling Stone magazine that despite it being his first ad, the hit-maker had a heavy hand in the commercial’s artist direction, explaining its script was “substantially revised by Springsteen” and that he also had an input in the final edit.
He added that Springsteen “controlled every second of what you see and hear, and that’s why it feels so personal”.
TMZ reports the singer is due to appear in court coming weeks.
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